n. 1 the purity of a color,
or its freedom from white or gray
chro•ma challenges the viewer to stop and look, to take in the intensity of each color presented in the pieces. Research shows that visitors spend less than 30 seconds in front of an artwork. chroma makes one stop to ponder where the wall ends and the art piece starts, urging the observer to spend more time noticing and
immersing themselves in the power of color.